ASIAN PAINTS GHORO GOLPO BOLE
The idea was to launch Asian Paints in Bangladesh with the brand idea “Ghoro Golpo Bole”.
Although the brand name is pretty prominent in India, in Bangladesh the paint industry is dominated by a single player holding over 55% market share. So, the primary communication objective was to create and establish the brand identity in the market.
The launch plan was executed through a TVC, press and digital media, promoting Asian Paints as a brand that provides innovative painting solutions to bring homes alive with colors.
We wanted to convey the message that every home has a story to tell and Asian Paints helps paint the right picture.
So, the TVC conveyed the power of storytelling.
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