The idea was to let our consumers “Bring Home the complete Samsung Experience”.
With Samsung IM facing a global imagery crisis due to unforeseen circumstances, the goal was to aspire the audience towards the brand and rid the bad imagery that inflicted their perception of the brand.
Our main challenge was to create a true to life TVC that results into sales growth, greater TOMA and boosts brand value. We wanted to create a fusion of real life and fantasy coming true that instantly connected with the consumers.
We created a 360 campaign, generating a lot of positive word of mouth.
In terms of business objectives, the campaign has been the second most successful campaign from 2016, generating an achievement of 110%.