The Creation of A 2nd Language Movement
Grameenphone, the largest Telecom SERVICE PROVIDER in Bangladesh was looking to launch the NATION’S first ever data packages through a mobile service provider. Realizing that access to internet would not only introduce new opportunities for users but also introduce them to a whole new vocabulary (net surfing, staying online, antivirus) we created a language movement for Bangladeshis. The campaign sparked off a 400% growth in GRAMEENPHONE’s subs within 7 days.
