MAGGI STAR HOMECHEF
MAGGI wanted to increase in-home consumption and penetration of their products. They wanted to associate their product with love for home cooked food. To address this problem and to increase relevance with the product and to increase in-home consumption, we planned a campaign where we ran a contest to find a Star Home Chef. We received 438 recipe submission which were divided into 24 different categories.
STRIVING FOR QUALITY
Nestlé with its globally trusted , tested and tried quality products is continuing to enhance the lives of Bangladeshi people during this difficult time. We were asked to make people trust Nestlé to be an ally in their healthier future. Therefore, our task was to highlight the quality aspects of Nestlé and amplify the existing communication.
We came up with an integrated campaign that went across channels, with a mnemonic that is still being used for every Nestlé communication.
NESCAFÉ LIFE TA GORO NIJER MOTO
With a total reach of a staggering 23M+ on Facebook alone, we had an impression of 60M+ people on Facebook & YouTube! We had 1.6M+ engagement just on Facebook and on the rest of the platform had an even greater impact. This campaign generated the highest ever reach for the brand through it’s 360 ̊ activities